The retail scene at San Jose Mineta International Airport is really taking off. The city selected two partners — Hudson and Paradies Lagardère — to co-manage a new retail concession program that will bring fresh places to eat and shop to SJC as early as this year.
We’ve put together a quick overview for you.
A rendering of a retail shop inside the San Jose airport; the products are neatly displayed on the walls and in stands.
Another visual of the new retail options planned for SJC.https://www.flysanjose.com/
What’s coming
- Terminal A and Terminal B will be home to 12 concepts specializing in local merch, snacks, travel essentials, and tech. The stores’ names + designs will include nods to local landmarks like San Pedro Square, Plaza de San Jose, and SJ’s Rose Garden.
- We hear Nirvana Soul Coffee will be one of those concessions, opening within a little area dubbed SoFa Provisions.
- Keeping it local: All grab-and-go food will be sourced within Santa Clara County. Hudson will spotlight homegrown brands like J. Lohr wines, Sweetdragon Baking Company, and Mike & Niki’s Honey Company. Paradies Lagardère’s program will include local offerings like Daybreak Coffee and Greenlee’s Bakery.
- A Google “shop-in-shop” will sell the latest tech trends, with some products only available at SJC.
- Score: The program will also bring lots of licensed sports merch to SJC retailers, including apparel for fans of the San Jose Sharks, Quakes, SJSU, 49ers, and San Francisco Giants.
- The partners have vowed to foster ongoing opportunities for local businesses to showcase their products through the new retail program.
SJC’s new retail offerings will be focused on local products.
Rendering via San Jose Mineta International Airport
By the numbers
- A collective minimum capital investment of $16.9 million will support the program’s build-out.
- The project is expected to generate a minimum of $4.8+ million in annual revenue to support airport operations, and $48+ million over a 12-year term.
- An eye on 2026: With many high-profile events coming to San Jose in 2026 — like Super Bowl LX and the World Cup games — civic and business leaders think it’s the perfect time to spotlight local flare and small businesses at SJC.
