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SJ, we love you: Celebrate our city at San Jose Day 2025

Head to Emma Prusch Farm Park on Sunday, April 13, 10 a.m.-3 p.m., to rejoice in all of the things that make our great 408 so special.

Two women pose in a tent filled with pieces of art.

Expect to see a variety of local vendors at San Jose Day selling art, handcrafts, clothes, jewelry, and more.

Photo via Leopoldo Macaya

You know what time of year it is, SJ — it’s time to celebrate the great 408. The 7th annual San Jose Day, a free festival highlighting our local arts + culture, will go down on Sunday, April 13, 10 a.m.-3 p.m., at Emma Prusch Farm Park.

Here’s a quick rundown of what to expect this year:

  • A series of official community events will lead up to the big day, including the premiere of “With Love, From San Jose,” a documentary about the evolution of San Jose Day, on Saturday, April 5, 6-9 p.m., at CreaTV San Jose. Learn more + RSVP.
  • How about lil’ local ink? On Tuesday, April 8 — aka “408 Day,” the date that corresponds with our city’s area code — some local tattoo shops + artists will be offering exclusive designs and deals. Follow San Jose Day on Instagram for details.
  • This year’s San Jose Day will also celebrate Viva CalleSJ’s 10th anniversary of transforming streets into car-free spaces. Roll, skate, or walk your way into the festival along the special Viva Calle SJ route.
  • San Jose Day will feature five live music acts, dance performances, 100+ local vendors (the event’s biggest market to date), food vendors, and live art demos.

And, if you need to refresh your SJ pride before the festivities, here are some SJtoday stories that might do the trick: