“Western Appliance... Making life much easier for you.” | Photo via Keith Rakow
Hey SJtoday readers — we know that you love hearing about San Jose’s incredible historic landmarks. Today, we’re zooming in and highlighting some historic signs that most San Joseans will recognize by sight. 👀
📺 Western Appliance
Originally founded in 1873, this furniture + home appliance business moved to San Jose in the 1930s, and added its modern, neon sign in 1962.
Initially, the sign’s lights were so bright, it caused several accidents on Highway 17. Despite safety adjustments, the lights were later dismantled after the Loma Prieta earthquake in 1989. 💡
Western Appliance closed its doors in 2020 after 147 years of business, but the sign still stands to this day.
This not-so-vegan sign once stood next to Stephen Pizzo’s sausage plant in the 1950s. During its 63 years of business, many of its sausage links and hot dogs made their way to local ballparks, restaurants, and grocery stores. 🌭
Though the Diridon Station-adjacent plant was demolished in 2007, the beloved, dancing pig signavoided the chop, and its neon lights were restored in the last year.
On Oct. 1, 2022, the sign took a dance break — being carefully removed ahead of construction for Google’s Downtown West development. This sign will soon be re-lit + displayed at History Park until this little piggy can go wee wee wee, all the way home within Downtown West.
Built in 1949, this Art Moderne building stood as a testament to the golden age of cinema, with Burbank neighborhood residents citing its towering, angular sign + marquee.
Though it’s sat empty since 2019, many locals have called to preserve the Burbank Theater’s historic architecture + iconic sign. In January 2022, the building was purchased for $1.6 million, and since then, its future remains uncertain.
Do you want to know the story behind other memorable San Jose signs?Let us know.
Pumpkin Plant Parties | Tue., Oct. 18, Tue., Nov. 8, Tue., Nov. 15 | 5:30-7:30 p.m. | Tessora’s Barra di Vino, 234 E. Campbell Avenue, Campbell | $65.00+ | Enjoy food + wine while making a pumpkin or succulent centerpiece.
Wednesday, October 19
Disney On Ice presents “Into the Magic” | Wed., Oct. 19 - Sun., Oct. 23 | 7 p.m. | SAP Center at San José, 525 W Santa Clara St, San Jose | $20.00 - $115.00 | Watch your favorite Disney movies come to life with world-class skating.
Field To Table | Wed., Oct. 19 - Sun., Oct. 30 | 5:15-10:30 p.m. | PayPal Park, 1123 Coleman Ave, San Jose | $119.00 - $149.00 | This dining series features 12 of the best chefs from around the Bay Area.
Go Go Gone Show Returns! | Wed., Oct. 19, Wed., Nov. 16 | 8-11 p.m. | Mama Kin, 374 South First Street, San Jose | $5.00 | Anything goes in this wild talent contest where performers compete for $50... in quarters… in a sock.
Thursday, October 20
Trae Crowder | Thu., Oct. 20 | 8 p.m. | San Jose Improv, 62 South 2nd Street, San Jose | $30.00 | Catch the comedian most known for his 2016 viral series, “Liberal Redneck.”
Friday, October 21
2022 Cornerstone of the Arts | Fri., Oct. 21 | 6:15 p.m. | Hammer Theatre Center, 101 Paseo de San Antonio, San Jose | Free | The Cornerstone of the Arts honors individuals who have contributed to the betterment of the San Jose arts community.
History Park’s Halloween Haunt Slash & Sip | Fri., Oct. 21 - Fri., Oct. 28 | 7:30-9 p.m. | History Park, San Jose | $30.00 - $35.00 | Enjoy this adults-only event carving pumpkins + enjoying snacks, wine, and beer.
Wait Until Dark | Fri., Oct. 21 - Sat., Oct. 29 | 8 p.m. | Tabard Theatre, 29 N. San Pedro St, Ste 200, San Jose | $37.00 | Catch this psychological thriller about a blind, yet capable woman who is imperiled by a trio of men in her own apartment.
We have amonthly guide filled with events + activities you can plan for in advance. Click the button below to bookmark ideas for upcoming date nights, family outings, and time with friends.
A highly-anticipated art project may be coming to Plaza de Cesar Chavez after receiving the support of the Chavez family. The Breeze of Innovation project‘s original home in Arena Green was scrapped due to environmental concerns. The San Jose City Council will have to approve the change before it is made official. 👀 (San Jose Inside)
Open
A Mediterranean kebab chain just opened its doors at South San Jose’s Almaden Ranch center. The Kebab Shop is known for its Turkish-style doner kebabs + signature garlic yogurt sauce. This is the chain’s second San Jose location. (The Mercury News)
Coming Soon
The bombastic SoCal burger chain — Slater’s 50/50 — is making its NorCal debut on Wed., Oct. 26 at Westfield Oakridge. There will be a BOGO offer for the first 100 customers in line — buy one, and get another of the chain’s signature half-beef, half-bacon burger free. Pro tip: Bring an appetite. 🍔 (The Mercury News)
Announced
Local community reading program, Silicon Valley Readsannounced its 2023 theme — “Journey to New Beginnings” — and three selected books: “There, There” by Tommy Orange, “The Second Life of Mirielle West” by Amanda Skenendore, and “What the Fireflies Knew” by Kai Harris. More companion books + programming details are coming soon. 📖 (The Mercury News)
Community
The San Jose branch of the American Association of University Women is hosting its annual Fall Gathering on Sat., Oct. 29 from 10 a.m.-12 p.m. at the Willow Glen Methodist Church. The event will highlight the group’s community service + upcoming propositions on the Nov. 8 ballot. 🤝 (The Mercury News)
Kids
The Willow Glen Business Association is welcoming trick-or-treaters along Lincoln Avenue on Fri., Oct. 28. Toddlers and parents can gather free totes and treats from 11 a.m.-12:30 p.m., with school-aged children invited starting at 3 p.m. 🎃 (The Mercury News)
Talk
On Tues., Oct. 25, historian and writer Connie Young Yu will share stories about early Chinese immigrants in the Santa Clara Valley. Hosted by the Saratoga Historical Foundation, the Zoom discussion will begin at 7 p.m. (The Mercury News)
Biz
Hip hip payday. This year, SJ-based company Adobe ranked No. 1 on Comparably’s annual report on salary satisfaction. This list took into account employee reviews around pay, benefits, bonus structures, and equity. 💼 (NBC Bay Area)
Outdoors
The San Vincente Redwoods near Santa Cruz have greatly recovered from the 2020 CZU Lightning Complex fires, and now you can see the change for yourself. The first 7.3 miles of a new trail systemwill open this December — free registration permits are available now for hikers, cyclists, and equestrians. 🌲 (The Mercury News)
DYK
Did you know we want to see your artwork on our products? We’re looking for freelance graphic designers in San Jose to work with us through our online retail store, and yes, you’d be getting paid for it. First, let’s get to know each other.
Real Estate
When Sam + Josh Davis found out their family was growing yet again, they knew their home needed to grow with it. “It was getting hard to imagine how we were going to have three teenagers in there.” Here’s the real estate move they made next. 🏡 *
Beauty
Fresh, dewy skin is all the rage right now. One way to get it? Responsible luxury beauty brand MERIT’s Great Skin™ Instant Glow Serum: a lightweight, bi-phase serum with hyaluronic acid + niacinamide that instantly hydrates and plumps skin for a healthy glow. Bonus: Free Signature Makeup Bag with first purchase.*
The Buy
Want a straighter smile? SmileDirectClub can make it happen, with 22-hour-wear aligners and Nighttime Aligners™ that straighten teeth as little as 4-6 months — and results are guaranteed for life. Get started. 🦷 *
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Business
Let’s talk shop(ping)
New Santana Row merchants announced
The Row is always bustling. | Photo via @amber0811
Yesterday, Santana Row shared several updates about the state of business, and new merchants + offices to look out for. Let’s take a closer look at what’s happening on the Row.
📈 Business is booming
Foot traffic has increased, surpassing pre-COVID numbers. After NetApp moved its headquarters from Sunnyvale to the Row, office occupancy is at 90% — surpassing the national average.
🛍️ Shop ‘til you drop
Santana Row highlighted 15 new merchants that have recently opened, or will open in the coming year. Here’s the breakdown:
We’ll keep you updated with store openings + other Santana Row news as they are announced.
THE WRAP
Today’s issue was written by Nicole.
Editor’s pick: I had a pretty epic weekend, San Jose — I tried blacksmithing for the first time at the Visual Philosophy studio. After eight hours of sweat, blisters, and trial + error, I walked away with a really cool herb chopper and plans to return. Wanna forge a new path too? Check out the studio’s upcoming classes in painting, sculpting, welding, and more.
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