Plus, JT Express announces its last day.
 
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57º | Mostly sunny | 5% chance of rain | Sunrise: 7:22 a.m. | Sunset: 5:06 p.m.

 

💀 Por la cultura

Dia de los Muertos in San Jose

A women dressed in Día de Los Muertos attire, stands in front of San Jose Museum of Art.
Kick off the season of remembrance at Día San José. | Photo via Día San José
Levantar tu alma, San José — Dia de los Muertos celebrations are already gearing up around the great 408.

To prepare — let’s explore the roots of this holiday and some of San Jose’s upcoming celebrations.

🪦 A time of remembrance

Dia de los Muertos (aka Day of the Dead), is a holiday traditionally celebrated Oct. 31-Nov. 2. It originated in Mexico, with roots tracing back 3,000 years to Aztec and pre-Aztec indigenous peoples. To this day, it’s celebrated in communities with Mexican heritage, and all over Latin America.

A close-up shot of an ofrenda with pictures, marigolds, and an alebrije.

Ofrendas usually include pictures of the deceased, marigold flowers, and candles.

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Photo via Día San José

An important distinction: this is not a Mexican version of Halloween. In this celebration of life, participants are reunited with the souls of dead relatives + loved ones. The honored dead are often given offerings at gravesites or ofrendas (alters) at home, and are celebrated with festivals.

💀 Local celebrations

This Saturday, Oct. 21, San Jose will celebrate the largest Dia de los Muertos festival in the South Bay, Día San José, at Plaza de Cesar Chavez. The event includes live painting, lowrider ofrendas, luchador battles, and Indigenous craft vendors — but it’s not the only way to join in the holiday.

A young boy + woman post together in skeleton clothing and painted faces.

See how the South Bay celebrates Día de los Muertos.

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Photo by Benny Villareal via Día San José

Check out these other events:
  • Inaugural Día de los Muertos Celebration | Saturday, Oct. 21-Saturday, Nov. 4 | Times vary | Signia by Hilton, 170 S. Market St. | Prices vary | Get ready for a blessing + performance from Calpulli Tonalehqueh, tequila tastings, a winemaker dinner, and specialty menus.
  • Día de los Muertos | Saturday, Oct. 28 | 9:30 a.m.-12 p.m. + 1:30-4:30 p.m. | Children’s Discovery Museum, 180 Woz Way | $16-$18 | Larger-than-life skeleton puppets, a Calaveras procession, and sand painting await.
  • Día de los Muertos Run-Walk | Saturday, Oct. 28 | 8 a.m.-12 p.m. | Alviso Health Center, 1621 Gold St. | $45-$85 | Festive attire or makeup is encouraged at this health initiative fundraiser for those who can’t afford medical insurance.
 
Events
Wednesday, Oct. 18
  • Leigh Weimers Emerging Artists Awards | Wednesday, Oct. 18 | 12 p.m. | Hammer Theatre Center, 101 Paseo de San Antonio, San Jose | Free | Join in on celebrating local artists as the grant winners share their performances + art discussions.
Thursday, Oct. 19
  • Halloween Bride Paint Party | Thursday, Oct. 19 | 6:30-8:30 p.m. | Wheelhouse of Willow Glen, 1173 Lincoln Ave., San Jose | $40 | Take advantage of a haunting happy hour that starts at 5:30 p.m., followed by an enchanting paint session.
  • All Hellas Eve III | Thursday, Oct. 19 | 7-11 p.m. | The Coterie Den, 169 Jackson St., San Jose | $15 | This all-ages party includes a costume contest + performances from The Hellas, Relents, Diablo Muerto, and Los Destinados.
  • “La Muerte Baila” | Thursday, Oct. 19-Friday, Oct. 20 | 8-9:45 p.m. | Mexican Heritage Theater, 1700 Alum Rock Ave., San Jose | $10-$40 | Performed in Spanish, this story follows a recently departed soul who arrives in the land of the dead on the eve of Dia de los Muertos.
Friday, Oct. 20
  • County of Santa Clara Disability Awareness Day | Friday, Oct. 20 | 10 a.m.-2 p.m. | Vista Center for the Blind and Visually Impaired, 101 N. Bascom Ave., San Jose | Free | The county’s inaugural event will present panels, local organizations, and a tour of the Vista Center, which promotes accessibility + inclusion.
  • Celebrating CreaTV’s 15 Years | Friday, Oct. 20 | 6-8 p.m. | Open San José, 38 S. Second St., San Jose | Free | Celebrate the milestone with activities, entertainment, and games at the new media office space.
  • Prism: Dark Crystals Halloween Drag Show | Friday, Oct. 20 | 8 p.m. | 386 Lounge, 386 S. First St., San Jose | $10-$15 | Don’t miss out on drink specials, dancing, a costume contest, and a chance to win bottle service, a gift card, or two free drinks.
Events calendar here
Click here to have your event featured.
 
Biz

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Our advertising packages will help you reach your customers this season. | Photo by Gustavo Fring
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News Notes
Development
  • It’s a safe bet… The Safeway and CVS stores next to Westfield Valley Fair will be closing in November, and new documents have revealed a plan to turn the space into a parking lot. Santa Clara city spokesperson Michelle Templeton confirmed this would add 221 parking spaces. (SFGate)
Open
  • The Best Sandwich Shop from Milpitas recently expanded to a second location in San Jose at 5124 Stevens Creek Blvd. We recommend the Torta Mexicana, Pastrami, and Chicken Shawarma Pita sandwiches.
Closing
  • After 21 years in business, JT Express in Japantown will close its doors on Saturday, Oct. 28. Owner Steve Sakai said that he is ready for retirement as his first grandchild is on the way. Stop in for your final taste of JT’s sushi, shaved ice, and mochi ice cream.
Community
  • The San José Fire Department will host a groundbreaking ceremony for the relocation of Fire Station 8 tomorrow at 10:30 a.m. Since 1949, Station 8 has served San Jose on 17th Street, but will now be moving to the corner of East Santa Clara + 13th streets.
Stat
  • San Jose saw the biggest one-week drop in gas prices last week, going from $6.53 to $5.45 per gallon. While the price is still higher than the national average ($3.55 per gallon), California’s downward trend is “gaining steam.” (Silicon Valley Business Journal)
Real Estate
  • A new hotel might be popping up across from Santana Row. A development firm is proposing a 176-room hotel at the corner of South Winchester Boulevard and Olin Avenue. City officials are requesting public feedback on the 21-month development, which would not break ground until 2024. (The Mercury News)
Plan Ahead
  • Campbell’s Heritage Theater will screen the cult-classic 2004 comedy, “Napoleon Dynamite,” on Thursday, Nov. 2. Cast members Jon Heder, Efran Ramirez, and Jon Gries will be present for a Q&A with the audience (and perhaps offer a tater tot or two). Tickets are available. (The Mercury News)
Tech
  • A new, $2 billion innovation hub, dubbed the Berkeley Space Center, is in the works for NASA Ames Research Center in Mountain View. The project hopes to expand UC Berkeley’s footprint + utilize the tech space that is Silicon Valley. Construction is expected to begin in 2026. (The Mercury News)
Finance
  • One card, all the perks. A $200 welcome bonus, unlimited cash back, and 0% interest into 2025 (all with no annual fee) almost sounds too good to be true — but this card has it all.*
Wellness
  • You’ve heard of collagen — but have you heard of collagen loading? Here’s how to use NativePath’s Grass-Fed Collagen to do it while it’s over 50% off.*
City

🚗 Pump the breaks...

Here’s what we know about San Jose’s future speeding cameras

A view of Santa Clara St. looking East from the 8th floor of San Jose's City Hall.
San Jose’s E. Santa Clara St. | Photo by Gregg Aronica
Governor Gavin Newsom just signed legislation that would install cameras on certain Bay Area roads — primarily in school zones + areas with high accident rates and street racing.

District 9 Councilmember Pam Foley, who is leading the Vision Zero Task Force, says that these cameras would work in conjunction with law enforcement.

The number of cameras will be based on the overall population of the city — and with nearly 980,000 residents — 33 cameras could be installed as early as January 2024.

Before you slow to 65 in the fast lane on 101, the bill stipulates that none of the cameras can be installed on any highway or interstate.

Based on data from the city’s task force, the cameras will most likely be installed in east San Jose, with particular emphasis along Capitol Expressway + Tully, Story, and Monterey roads.
How much could that cost me?
Shop

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Seasonal
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Tech
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The Wrap
 
Alyson Chuyang headshot

Today’s edition by:
Alyson

From the editor
For my birthday this year (at the end of this month), I’m going to Playa del Carmen with my friends in Cancun to celebrate. We’re flying in on Wednesday, Nov. 1, and I’m desperately trying to make plans to go into town to see Día de los Muertos festivities in Mexico. It’ll be a first + definitely a bucket list item.
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