Meso Modern Mediterranean is one of the restaurants participating in the inaugural Taste the Row this September in San Jose. | Photo via Meso
To the tune of “September” by Earth, Wind & Fire: You should remember these special dates in September. Next month will bring big fun to the great 408 — don’t miss these highlights.
Saturday, Sept. 6 | History Park
Music, art, and 200+ lowriders will fill the landmark for this 4th annual celebration of Chicano culture. Get tickets.
Friday, Sept. 19-Sunday, Sept. 28 | Santana Row
Explore Santana Row’s dining scene with $50 prix fixe, three-course menus from 14 participating restaurants including Augustine, Meso, and Dumpling Time. Pro tip: Make reservations.
Saturday, Sept. 27-Sunday, Sept. 28 | South Hall
San Jose Made’s newest market will bring 350+ illustrators, artists, and designers to downtown SJ for a celebration of all things creative.
Sunday, Sept. 28 | Excite Ballpark Parents, this one rocks. Dubbed “Coachella for Kids,” this music festival focuses on family-friendly acts like Twinkletime, DJ dance parties, and special guests your littles will love.
The “ber” months are rolling in — what’s your vibe?
A. Still in flip-flops, pretending it’s July B. Full-on fall mode: apples, pumpkins, crunchy leaves C. Boo! Already crafting my Halloween costume D. Ready for holiday music (hi, Mariah) + movies
365 Night Market: Taste of the Bay | Friday, Aug. 29-Saturday, Aug. 30 | Times vary | Grand Century Mall | Free | Grab a snack from 50+ global food vendors selling everything from street eats to sweets, then shop unique fashion, art, and handmade crafts.
Central Michigan Chippewas vs. San Jose State Spartans Football | 7:30 p.m. | CEFCU Stadium | $59+ | It’s the Spartans’ season opener and SJSU is teaming up with the San Jose Sharks for a co-branded hat giveaway if you buy the Sharks Night ticket package.
Saturday, Aug. 30
Little Village’s Big Easy Block Party & Beer Fest | 11 a.m.-8 p.m. | Little Italy San Jose Business District | Free | This inaugural fest will blend live music and New Orleans vibes with the Bay Area’s craft beer scene, all in support of the Little Village Foundation.
San Jose Lowrider Day | 12-6 p.m. | San Jose City Hall | Free | The United Lowrider Council of San Jose will highlight our city’s vibrant lowrider culture with this big community event.
Silicon Valley Pride Festival | Saturday, Aug. 30-Sunday, Aug. 31 | Times vary | Plaza de Cesar Chavez | $15+ | Pride weekend culminates with this festival featuring a performance from rapper + SJ native Snow Tha Product on Saturday night and Onya Nurve on Sunday.
API World 2025 | 11 a.m. | Wednesday, Sept. 3-Friday, Sept. 5 | Santa Clara Convention Center | $195 | Join thousands of global technical leaders, engineers, software architects, and executives at this conference + expo.
With each mortgage payment, your equity grows — here’s what that can mean for homeowners. | Photo via Pexels
The Word: Equity. It’s the difference between your home’s current market value and what you still owe on your mortgage. Want to make it grow? From making home improvements to simply paying your mortgage each month, you’re building value over time.
You likely already know that you can tap into this equity to help cover expenses, like debt consolidation, education costs, medical bills, or even retirement. Here are a few options:
HELOC (Home Equity Line of Credit): Borrow against equity as needed, with flexible access over time and a variable interest rate.
Home Equity Loans: Receive a one-time sum with a fixed interest rate, usually repaid over five to 30 years.
Equity Sharing Home Loans: Offers borrowers a fixed-rate, interest-only loan, with lower monthly payments than a traditional loan. In exchange, you agree to share a portion of your home’s future value appreciation.
If you like sushi, roll over to downtown Willow Glen where Sushi Confidential just opened a new location on Lincoln Avenue. The menu includes bento box specials, udon, ramen, and the brand’s popular sushi rolls. It’s open daily at 4:30 p.m. and lunch hours are coming soon.
Coming Soon
Slice House by Tony Gemignani will debut a Milpitas location this October across the street from the Great Mall. The fast-casual spot will offer its four styles of pizza — New York, Grandma, Italian, and Detroit — plus salads + pastas. Fun fact: Gemignani, a 13-time World Pizza Champion, is from the Bay Area. (WhatNow)
Closing
Devine Cheese & Wine will permanently close its downtown store this Saturday, Aug. 30. The biz will continue its cheese club deliveries and plans to still offer its cheese board catering for special events — grate news if you just can’t get enough of their special cheeses.
Outdoors
After finding a pair of Mediterranean fruit flies in San Jose, the California Department of Food and Agriculture has placed 109 square miles of Santa Clara County under quarantine and will release 250,000 sterile male flies into the area to combat the pest. Medflies are known to devastate fruits and vegetables. (SFGate)
The Earthquakes-themed SJPL card made its debut at PayPal Park earlier this month.
San Jose Public Library (SJPL) and the San Jose Earthquakes teamed up to create a co-branded library card that’s now available at all SJPL locations. You can get your Quakes card by signing up for a free library membership or replacing your current SJPL card.
History
The Preservation Action Council released its “Endangered 8” list for 2025, a roundup of SJ’s most threatened architectural and cultural landmarks. The list includes some modernist buildings at SJSU that are set to be torn down, the Sakauye Farmhouse, and the MACSA Youth Center. (The Mercury News)
Quoted
“Your English teacher and your gym teacher are getting married.” That’s how Taylor Swift announced her engagement to Travis Kelce via Instagram. While we raise a glass to the happy couple, consider this San Jose’s bid to host what will undoubtedly be the wedding of the century.
Edu
Hillbrook School’s newest classroom building is now open inside the 1894 Moir building in downtown San Jose. The school also transformed the old San Jose Armory into classrooms as part of its plan to “reenergize” the historic buildings. Meanwhile, Bellarmine College Prep recently opened its brand-new, 21-classroom Wade Academic Center. (The Mercury News)
Seasonal
Ho, ho, holiday cheer is coming. The annual Miracle and Sippin’ Santa pop-up bars will return to many US cities this holiday season, including San Jose. Miracle will set up shop at MINIBOSS and Paper Plane, while Sippin’ Santa plans to sleigh at 55 South and Courage Anyone.
Job
Are you the one we’re looking for? We’re on the hunt for a sales-driven leader to help us land significant brand partnerships at a national scale as a Sales Executive. From a competitive benefits package to 401k matching, we’re a pretty amazing company to work for. Join our team and apply today.
Home
Have a project you’ve been itching to work on? Think: bathroom renovation, upgrading your HVAC system, or maybe a backyard makeover. Wondering how to pay for it? Hint: A HELOC isn’t the only way to access your home’s equity. Enter: Unison.*
Biz
Ready to launch ads in your pajamas? Our Self-Service Ad Portal gives you instant access to thousands of engaged readers — click, create, conquer. Got a real estate listing or a local event? Get it seen, stress-free.
The institutional firms that backed Uber and Venmo also invested in Pacaso, whose co-ownership tech revolutionizes the $1.3 trillion vacation home market. Pacaso has earned $110 million+ in gross profit to date. They even reserved the Nasdaq ticker PCSO. Invest for $2.90/share before the opportunity ends Sept. 18.†‡*
40,091. That’s how many fans attended “The Show” at San Francisco’s Oracle Park last weekend.
The historic match between Washington Spirit and Bay FC drew a sellout crowd and set a new NWSL attendance record. It was also the highest-attended game in any US professional women’s league across all sports.
So, although Bay FC lost 3-2, we’re going to safely call this one a win all around. What a show, indeed.
The fun doesn’t have to end here. After reading the newsletter, head over to our games page. Games refresh with new challenges every day at 6 a.m. from crossword puzzle to Sudoku to themed word search.
It’s official — the Sharks will stay in San Jose until 2051. The city council approved a deal this week to renovate the city-owned SAP Center. SJ will invest $325 million for arena upgrades and Sharks owner Hasso Plattner will put up the other $100 million.
The deal also calls for the city and the team to start planning an entirely new arena by September 2027.
‡‡Finance “investment method” disclaimer: This is a paid advertisement for Pacaso’s Regulation A offering. Please read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the Nasdaq is subject to approvals. Comparisons to other companies are for informational purposes only and should not imply similar success. Under Regulation A+, a company has the ability to change its share price by up to 20%, without requalifying the offering with the SEC.
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