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57º | Mostly sunny | 5% chance of rain | Sunrise: 7:22 a.m. | Sunset: 5:06 p.m.
 

💪 Be your own boss

Small business startup resources in San Jose, CA
A person lectures to a group with a powerpoint behind him reading: "What are you doing with your content?"
SJ Makers’ workshops can help get you in the mindset of building your business from the ground up. | Photo via @sj.makers
Setting out to start your own small business might be the biggest decision of your life — but it won’t be the last. Whether you’re navigating your idea’s early launch stages or are years into the journey, there are plenty of resources in San Jose that can steer you to success.

SJ Makers

Get your feet wet with SJ Makers’ free business workshops — in partnership with Prosperity Lab — hosted every Monday at 6 p.m. Learn topics ranging from business planning and applying for grants, to tax obligations and permitting. RSVPs are not required, but encouraged.

San José Public Library

Build your business with SJPL Works’ resources like:
  • Computers, tablets, and laptops with business software
  • Research assistance for trademarks and patents
  • A recommended list of books for starting a business and creating a plan
The main center operates out of the third floor of Dr. Martin Luther King, Jr. Library, and virtual resources are also available for your convenience. Note: Online help will require an eLibrary Card.

    Northern California Small Business Development Center

    Unsure where to start financially? Set up a client profile with the NorCal SBDC Finance Center and access free advising on working, expansion, and growth capital, real estate investments, startup financing, and more. You can also find other general startup services on its website.

    Latino Business Foundation of Silicon Valley

    This foundation’s Latino Business Council is aimed at helping small and micro business owners access legal advice, human resource compliance, workers’ rights training, and more. Navigate to its Small Business Resource Center, and find specific help for your current situation — whether it be for an open business, a temporarily closed business, or a business idea.

    Looking for even more help? Check out San Jose Economy’s list of recommended resources.
    Poll

    Do you belong to a gym?
    A. Yes
    B. No

    Congratulations to Linda J. for winning a $50 gift card to our online shop, Six & Main. Did you know you could be our next winner? Answer this week’s survey questions for a chance to score a gift card!
    Submit your answer
     
    Events

    Monday, April 3
    • Trivia Night | Monday, Apr. 3 | 6:30 p.m. | Park Station Hashery, 1701 Park Ave., San Jose | Free | Grab a team of up to six at this weekly event hosted by local comedians.
    • Off Nite | Monday, Apr. 3 | 8-9:30 p.m. | Tabard Theatre, 29 N. San Pedro St., Ste. 200, San Jose | Free | Every Monday, Mighty Mike McGee and Ato Walker host a variety talk show and draw on participation from audience members.
    Tuesday, April 4
    • Truesdays Storytelling Open Mic | Tuesday, Apr. 4 | 6:30 p.m. | True Brew Taphouse & Kitchen, 787 The Alameda, Ste. 10, San Jose | Free | Performers, comics, poets, and storytellers of all types are welcome to take the stand.
    • San Jose Sharks vs. Colorado Avalanche | Tuesday, Apr. 4 | 7:30 p.m. | SAP Center, 525 W. Santa Clara St., San Jose | $16+ | Fill the Tank in support for our home team.
    Wednesday, April 5
    • “Grand Horizons” | Wednesday, Apr. 5 | 7:30 p.m. | The Stage, 490 S. First St., San Jose | $38+ | This 1920s whodunit has everything you never wanted in a show—an unconscious leading lady, a corpse that can’t play dead, and actors who trip over everything.
    Thursday, April 6
    • Beethoven Center Concert Series | Thursday, Apr. 6 | 12-12:45 p.m. | Dr. Martin Luther King, Jr. Library, 150 E. San Fernando St., San Jose | Free | This performance features the composer’s String Quartet in C Minor, Op. 18, No. 4, an audience favorite and an example of the composer’s famous “C minor mood.”
    • San Jose Giants vs. Fresno Grizzlies | Thursday, Apr. 6 | 6:30 p.m. | Excite Ballpark, 588 E. Alma Ave., San Jose | $5+ | Enjoy opening day fireworks, a calendar magnet giveaway, and beer specials.

    Plan ahead with our community events calendar below.
    April has arrived
    Click here to have your event featured.
    Finance

    This billion-dollar startup wants to help you retire
    Portrait of businesswoman standing against a wooden wall in office.
    SmartAsset’s no-cost tool makes it easy to find vetted financial advisors who serve your area. | Photo by Dean Mitchell
    This Princeton grad’s startup raised $161 million to help people plan for retirement. 👀

    If you’re one of the whopping 110 million Americans over age 50 — or a wise Millennial looking to get ahead — SmartAsset’s no-cost tool makes it easy to find vetted financial advisors serving our local area.

    In just a few minutes, you can get matched with up to three financial advisors, each legally bound to work in your best interest. Now that’s service.*
    Take the free quiz
    News Notes

    Weather
    • 56º | Mostly sunny | 11% chance of rain
    Civic
    • Remember our César Chávez legacy tour? One of the stops, McDonnell Hall, is being considered for national park status. State lawmakers are making the push to turn the building into César Chávez and Farmworker Movement National Historic Park, but because it’s on church grounds, the proposal needs approval from the diocese before any planning begins. (NBC Bay Area)
    Community
    • The Eastridge Little League has accepted an agreement with Santa Clara County to stop practices in the fields at Reid-Hillview Airport, in exchange for $225,000 to support the league’s hunt for a future playing field. This move comes after a year-long debate about the safety of the grounds due to lead emissions. (The Mercury News)
    Announced
    • San Jose Walls announced that it will expand the Guadalupe River Art Walk next month, from Saturday, May 6, to Saturday, May 13. Funding from the Microsoft Datacenter Community Development team will assist the expansion, in part, and support SJ Walls’ upcoming 2023 Artist in Residence.
    Holiday
    • In celebration of Easter, Ashy Aromas candle bar will host its first annual Easter Scavenger Candle Hunt, with a grand prize of a candle-making party for up to 10 guests valued at $500. Today to Sunday April 9, Ashy Aromas will post a clue for each day’s new prize — so stay tuned to its Instagram.
    Plan Ahead
    • The Winchester Mystery House will continue its Centennial Speaker Series on Sunday, April 16 at 2 p.m., with a discussion about the 117th anniversary of the 1906 earthquake and the damage done to the mansion. Jim Carter of the San Jose Fire Museum and Winchester House historian Janan Boehme will be the featured speakers.
    Wellness
    • Our tip for a gentle, gradual wake-up: Amazon’s Halo Rise, which uses smart alarm clock technology to simulate a sunrise. Bonus: Turn on the sleep tracking feature to help improve your sleep — no wearable device required.
    Community

    How to navigate our events page

    How to navigate our community events page
    All_MKTs_Events_page_Pexels_Laptop
    Our events page makes it easy to find happenings on the go. | Photo by Ketut Subiyanto via Pexels
    You may be familiar with the events section of our newsletter — but what about our website?

    Make the most of our comprehensive events calendar with these pro tips for navigating our site like a true local.

    Event search tools

    First, head to our Events page.

    Then, start scrolling to see what events are coming up, or use these key features to filter events more specifically:

    Magnifying glass icon: Search keywords to find event categories or search events by name.
    “All Events” drop-down (desktop): Search for virtual events or “Editor’s Picks.”
    • What’s an Editor’s Pick, you ask? Those are events that our team has personally curated for our audience. Aka: fun, noteworthy, or important going-ons in the community.
    Descending list icon (desktop): Choose how you want events for each day to be ordered — by time, popularity, or alphabetically.
    Bullet list icon: Change the format from lists to thumbnails.
    Additional tools: Select date, location, and/or radius.

    Add your own event

    You can add your own events to our community calendar. Here’s how:

    “Add Event” calendar button: Click or tap this button, create a login, and input your event information. We need the name, date(s), time(s), location, price, and a brief description.

    Bonus: You can always upload events for free, or choose a paid option to guarantee that it’s listed in our newsletter. Review our promotional offerings before clicking “submit.”

    Happy event hunting!
    The Wrap
     
    Alyson Chuyang headshot

    Today’s Edition By:
    Alyson
    From the Editor
    The national treasure, Yosh Uchida, did in fact spend his birthday doing what he loves. Long live Yosh. ❤️

    Missed the last newsletter? Take a tour of César Chávez’s legacy throughout San Jose.
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