The retail scene at San Jose Mineta International Airport is really taking off. The city selected two partners — Hudson and Paradies Lagardère — to co-manage a new retail concession program that will bring fresh places to eat and shop to SJC as early as this year.
Here’s a quick overview.
What’s coming
Terminal A and Terminal B will be home to 12 concepts specializing in local merch, snacks, travel essentials, and tech. The stores’ names + designs will include nods to local landmarks like San Pedro Square, Plaza de San Jose, and the Rose Garden.
We hear Nirvana Soul Coffee will be one of those concessions, opening within a little area dubbed SoFa Provisions.
Keeping it local: All grab-and-go food will be sourced within Santa Clara County. Hudson will spotlight homegrown brands like J. Lohr wines, Sweetdragon Baking Company, and Mike & Niki’s Honey Company. Paradies Lagardère’s program will include local offerings like Daybreak Coffee and Greenlee’s Bakery.
A Google “shop-in-shop” will sell the latest tech trends, with some products only available at SJC.
Spring Fling Wine Stroll | 5-7:30 p.m. | Santana Row | $56 | Sip on wine tastings and enjoy live music, shopping deals, and light snacks at 15+ shops and eateries; a portion of ticket sales will benefit the nonprofit Hunger at Home.
Brooks Wheelan | Thursday, March 20-Sunday, March 23 | Times vary | Rooster T. Feathers Comedy Club, Sunnyvale | $25 | You might recognize this comic from his stint on “Saturday Night Live” or as the host of the “Entry Level” podcast.
Saturday, March 22
Bay Area Spring Home Show | Saturday, March 22-Sunday, March 23 | 10 a.m. | Santa Clara Convention Center, Santa Clara | Free | Get inspiration for your next home improvement project from exhibitors galore; register for free ahead of time or pay $10 at the door.
Vintage Market: 2025 Winter Edition | 10 a.m.-4 p.m. | Garden at the Flea | $3 | Pop-Up San Jose hosts this marketplace filled with thrift apparel, shoes, and collectibles from vintage sellers + artists.
Women’s Heritage Day at History Park | 12 p.m. | History Park | Free | Honor the contributions of women throughout Santa Clara Valley’s history at this community fest that includes craft stations, live performances, and food vendors.
Racing Louisville FC vs. Bay FC | 7 p.m. | PayPal Park | $18+ | It’s Bay FC’s home opener — grab a free rally towel while supplies last.
Boston Bruins vs. San Jose Sharks | 7:30 p.m. | SAP Center at San José | $53+ | This is wicked cool — fans will be treated to a Golden State Valkyries flag/cape giveaway to show off their Bay Area pride.
Sunday, March 23
First Annual Peace Walk | 1-2:30 p.m. | Willow Street Frank Bramhall Park | Free | Walk two miles alongside interfaith + intergenerational communities while laying down rocks as symbols of peace at this event “focused on being for something, and against nothing.”
Wednesday, March 26
Che Durena | 8 p.m. | San Jose Improv | $32+ | This Toronto-based comic is known for his viral videos and guest spots on popular podcasts — he has 8 million followers across his social media platforms and counting.
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The District 3 Special Election is Tuesday, April 8 — catch up on the candidates. Ballots can be returned to drop boxes including at the Santa Clara County Registrar of Voters’ office, or you can vote in person starting Saturday, March 29 at Joyce Ellington Branch Library or Olinder Community Center. (KQED)
Number
~$45.7 million. That’s the budget shortfall expected for San Jose’s next fiscal year. Mayor Matt Mahan said the city will focus on five priorities: reducing homelessness, increasing community safety, keeping neighborhoods clean, bolstering the economy, and building more housing. (The Mercury News)
Transit
Due to the ongoing VTA strike, bus and light rail service remains on pause until at least Wednesday, March 26. Superior Court Judge Daniel T. Nishigaya will hold a hearing that day to potentially end the strike. Rides have been halted for ~100,000 commuters since March 10. (SanJoseInside.com)
Development
The Quakes submitted plans to the city to broaden the use of PayPal Park as a new outdoor concert venue. If approved, the change could bring up to 15 concerts annually to the 18,000-seat soccer stadium and add to SJ’s live music venues. The proposal will head to the city council next. (ABC7)
Coming Soon
Luxury home furnishings retailer RH, aka Restoration Hardware, will open a new, 20,000-sqft outlet store this year at 1832 Hillsdale Ave. at the former Big Lots! site. The new location is hiring for positions like store leader + sales associate. (The Mercury News)
Tech
Expanding artificial intelligence robotics company Figure AI moved its headquarters from Sunnyvale to a 98,700-sqft office + research building at the Assembly at North First tech campus in San Jose. The new location is serving as the company’s “robot campus,” supporting manufacturing, operations, design, and engineering. (SiliconValley.com)
Kids
A $15 million grant championed by county Supervisor Susan Ellenberg will help 700 local kids access childcare. The Willow Glen Community Extended Day Enrichment Program is among the 53 providers receiving funds. The program will be able to add five more teachers and increase enrollment by 20 kids. (ABC7)
Shop
We love a local farmers market. The Japantown Farmer’s Market at Gordon Biersch will return for its 2025 season on Sunday, May 4 through Sunday, Oct. 26. Shop the market’s local vendors every Sunday, 8 a.m.-12 p.m.
Real Estate
Homes for less than $1 million are hard to come by in the Bay Area. The California Association of Realtors said only one in 20 homes in Santa Clara County sold for less than $1 million in 2024. In San Jose, buyers of median-priced homes must earn ~$300,000 — more than anywhere in the US.(The Mercury News)
Small Biz
Good things come in small packages. We’ll be celebrating Small Business Week, an initiative to highlight our city’s local enterprises from Sunday, May 4 to Saturday, May 10. If you own a local small business, join us by filling out a form about your business.
Plan Ahead
History San Jose will host its annual Spring Eggstravaganza at History Park on Saturday, April 12, 11 a.m.-3 p.m. The community event will include egg hunts, crafts, kid-friendly activities, and photos with the Easter Bunny. Hop to it and grab your tickets.
Biz
Calling all business owners. For a limited time, we’re offering 15% off your first advertising purchase on our self-service ad portal. No long-term contract required — simply use the code NEW15 at checkout to redeem the discount.
Stat
Every six seconds. That’s how often a pet owner spends $1,000+ in unforeseen care costs for their fur baby. Pet insurance could cover up to 90% of these costs — find the right plan.*
Number
0%. That’s how much interest this card offers into 2026 — no wonder experts call it “hands down” one of “the best balance transfer cards."*
City Guide
City Guide
🔎 Exploring San Jose’s museums
The San Jose Museum of Quilts & Textiles is truly sew cool. | Photo via Team San Jose
Museums are the cultural hubs of San Jose. Whether you’re looking to learn something new about the great 408 or plotting a way to spend your afternoon, here are 13 museums to visit in our city.
History
Japanese American Museum of San Jose | $8-$12
Established in 1987, this museum chronicles the Japanese American history within Santa Clara Valley, telling stories of agricultural roots to incarceration during World War II.
Arts
San Jose Museum of Quilts & Textiles | $8-$10
Claiming to be “the first museum in the U.S. to recognize fiber arts as a respected artform,” its galleries guide you through 1,200+ textiles, historic and contemporary quilts, and other garments across cultures.
Kids
The Tech Interactive | $28-$36
As the center for all things science, technology, engineering, and math, find yourself analyzing real human specimens, designing a roller coaster, or tinkering with algae string.
What did we miss? If you know a museum that’s not on the list, let us know.
According to new research from CoworkingCafe, the San Jose-Sunnyvale-Santa Clara metro ranks No. 1 for the best places in the US for women in tech.
The study shows that women tech pros in our city command the highest salaries in the US — nearly $161,000, which is a 31% spike between 2019 and 2023. Women make up 29% of the local tech workforce, up from 26% in 2024.
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