The celebration is on Sunday, May 4, in East San Jose.
The festivities begin with a lowrider parade, 9 a.m.-11 a.m., cruising along King Road from Alum Rock Avenue to Story Road.
After the parade, enjoy the free, family-friendly Cinco de Mayo festival at Emma Prusch Farm Park, 11 a.m.-4 p.m., featuring food vendors, artisan booths, and more lowriders. Organizers expect ~15,000 attendees.
The lineup of live entertainment includes artists like Alfonso Salazar, Analyn, and The Jams.
If you want to volunteer to help the celebration run smoothly, sign up here.
Fresno Grizzlies vs. San Jose Giants | 6 p.m. | Excite Ballpark | $18+ | It’s Beer Batter Thursday at the ballpark — get 50% off select draft brews during the game.
Cirque du Soleil: “ECHO” | Thursday, April 24-Sunday, May 11 | Times vary | Under the Big Top | $76+ | This production explores the connection between humans and the animal kingdom through the story of Future and her best friend Ewai.
Friday, April 25
BNM: ‘90s Karaoke Night | 5-9 p.m. | Garden at the Flea | Throw it back with a DJ, karaoke, vintage vendors, food trucks, and a ‘90s-themed fashion contest — it’s gonna be hella fly.
Marchesi Antinori Family Wine Dinner | 6:30-9:30 p.m. | Maggiano’s Little Italy | $105 | This curated, three-course dinner will pair each dish with wine from Villa Antinori in Tuscany, Tormaresca in Puglia, and Stag’s Leap in Napa Valley.
Saturday, April 26
Bay Area Printers’ Fair & Wayzgoose | 10 a.m.-3 p.m. | History San José | Free | Take note — browse 30+ vendors and exhibitors selling printed cards, art prints, ink, handset type, and vintage books, and take a moment to try printing your own poster.
Cupertino Cherry Blossom Festival | Saturday, April 26-Sunday, April 27 | 10 a.m.-5:30 p.m. | Cupertino Memorial Park | Free | This annual springtime staple will include live entertainment, activities for the kiddos, and food vendors.
sjDANCEco’s Spring Dance Festival | Saturday, April 26-Sunday, April 27 | 12-5 p.m. | Eastridge Center | Free | The 23rd annual event will showcase all kinds of dancing from youth to professional and hip-hop to ballet.
Monday, April 28
Disneyland Trivia Night | 7:30-9 p.m. | San Jose | Free | If “The Happiest Place on Earth” is your jam, this trivia night will be magical.
Our bundles secure your business more advertising space for less. | Graphic by 6AM City
The newest addition to our self-service ad portal — our advertising marketplace with no long-term contracts — is bundles. We’ve put some of our most popular products into two different offerings — each with a savings of 20%. Here’s the rundown:
Branded Content Bundle: Three placements in our newsletter, including a 75-word article and two text ads in the News Notes section.
A recount begins today at the Santa Clara County Registrar of Voters Office to determine who will face Gabby Chavez-Lopez in June’s runoff election for the District 3 seat. Anthony Tordillos leads Matthew Quevedo by just six votes, prompting the recount per election rules. Final results will be certified Monday, April 28. (KQED)
Sports
The Sharks are working with the city to finalize a new lease agreement to keep the NHL team playing at the SAP Center “beyond 2040.” The Sharks want San Jose to contribute to $100 million in upgrades + deferred maintenance to the venue the team has called home since 1993. (The Mercury News)
Fun Fact
The Grateful Dead performed their first show under their iconic name in San Jose on Dec. 4, 1965, and efforts are underway to formally recognize the show’s site near City Hall. A campaign is trying to raise $35,000 by June 30 to place a 60th anniversary plaque at the location. (The Mercury News)
Open
A new local farmers market has sprouted. The Downtown Farmers’ Market debuted yesterday at Hammer Theatre Plaza on Paseo de San Antonio. It’ll take place every Wednesday, 9 a.m.-1:30 p.m., with a variety of local vendors. It replaces the former downtown farmers market that held its final season in 2022.
Opening
Jackie’s Place, SJ’s family-owned bakery, soul food, and BBQ restaurant, will open its second location this weekend at 321 S. First St. in the SoFa District. Join the grand opening block party on Sunday, April 27, 2-7 p.m., featuring a fish fry, live performances + giveaways.
Legacy
Groundbreaking San Jose developer and philanthropist Barry Swenson — the third generation leader of Swenson’s Builders — died on April 19. The Swenson family has built some of SJ’s most iconic buildings, including San Pedro Square Market and the De Anza Hotel. Barry will be remembered for his optimism. (San Jose Spotlight)
Number
80. That’s how many years the J&P Cosentino Family Farm has been selling juicy oranges in San Jose’s Kooser neighborhood. Check out this delightful story about the orchard’s third-generation owners and how the farm has remained a community pillar since 1945 — a gem “no one stumbles upon by accident.” (SFGate)
Travel
Starting Wednesday, May 7, you’ll need a REAL ID or valid passport to fly domestically. To apply for a REAL ID in California, you must gather identification + proof of residency documents, fill out an online application, and visit a DMV field office to finish the process. Here’s a step-by-step guide.(ABC10)
Theater
City Lights Theater Company has announced six shows for its 2025-2026 season, including “Dracula: A Comedy of Terrors” running Thursday, Sept. 25-Sunday, Oct. 19. The lineup also includes the musical “Ride the Cyclone” and “Dial M for Murder.” Single tickets for each production go on sale tomorrow, April 25.
The Word
Unlimited. As in, the limit does not exist when it comes to how many job listings you can post on the SJtoday Job Board. Get started today + watch the applications roll in. Psst — upgrade your job posting and it will be featured right here in the newsletter.
Number
$5,000. That’s how much your dog’s ACL surgery could cost if you don’t have pet insurance. With this plan, 90% of that could be reimbursed.*
Read
Looking for an informative, faith-based newsletter? The Pour Over delivers current events with a Christian perspective, perfect for staying informed. Subscribe to the newsletter to join the community.*
Finance
They went from a 40-seat “blink-and-you’d-miss-it” bar to routinely topping “best of” awards lists across the country. Now Death & Co is expanding to Nashville, Seattle, Las Vegas, Atlanta, and even Australia. Don’t miss your chance to invest in Death & Co stock and lock in the current share price by May 15.†‡*
Shop
These cannabis gummies keep selling out — just one can get you feeling right within five minutes. Get 20% off with code FIRST20.†*
For richer or pour over, San Jose’s coffee shops are what keep us going in the morning. Our city ranks among the top coffee cities in America thanks to factors like cafes per capita and the price of beans. Here’s our guide to some of the best coffee shops in San Jose.
Specialty drinks
T-Square Coffee and Tea | Looking for some tang with your espresso? Try this cafe’s Mango Thai Coconut Latte or Thai-style Coconut Latte — a refreshing twist on the classic.
Best bites
Dr.ink | Yes, the Butterscotch Latte is to die for and we can’t get enough of the Blue Coconut “Lattea,” but you have to try the soft serve — either the Black Nougat or Ruby Black Tea — with honey boba in the cup.
For latte art lovers
Hannah Coffee | It’s the attention to detail that keeps us coming back. Along with whimsical latte art, Hannah Coffee also specializes in adorable handmade cupcakes to go with your cutesy cup of joe.
A smart bird feeder that auto-captures and identifies 10,000+ bird species. It features an HD camera with a wide angle lens and full color night vision, Wi-Fi connectivity that allows you to receive real-time messages when a bird is detected, and a sturdy, waterproof fabrication for long-term use.
Hi, friends — I’m so happy to be back with you. I was on vacation and have to tell you about a great movie I watched on the airplane called “Dìdi.” The 2024 film directed and written by Sean Wang is set in Fremont in 2008 and follows the coming-of-age story of a 13-year-old boy trying to find his place in the world.
With its Bay Area vibes and nods to skateboarding culture, the flick reminded me of SJ from 35,000 ft above ground. See? My heart is always here.
‡This is a paid advertisement for Death & Company Regulation A offering. Past performance is not indicative of future results. Please read the offering circular at invest.deathandcompany.com.
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