Business

New Santana Row merchants announced

Hear the latest updates on new stores, office leases, and more coming to this San Jose shopping district.

By Nicole Calande
, October 17, 2022
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The Row is always bustling.

Photo via @amber0811

Yesterday, Santana Row shared several updates about the state of business, and new merchants + offices to look out for. Let’s take a closer look at what’s happening on the Row.

📈 Business is booming

Foot traffic has increased, surpassing pre-COVID numbers. After NetApp moved its headquarters from Sunnyvale to the Row, office occupancy is at 90% — surpassing the national average .

🛍️ Shop ‘til you drop

Santana Row highlighted 15 new merchants that have recently opened, or will open in the coming year. Here’s the breakdown:

Open now: Dumpling Time , CB2 , Le Labo , PAIGE , UpWest , Gents Barber Club , Optical Illusions , and Momosan Ramen & Sake

Coming soon: Mejuri , Palmetto Superfoods , Athleta , Bob’s Donuts , and a Madewell expansion

Coming 2023: YETI and Urban Plates

We’ll keep you updated with store openings + other Santana Row news as they are announced.

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Nicole Calande
Nicole was born and raised in San Jose, CA, graduated from Lewis & Clark College in Portland, OR, and is now completing an MFA at SJSU. She has previously worked in book publishing + marketing, and once was a tour guide at the Winchester Mystery House. In her free time, she enjoys local trivia nights, farmers markets, and hiking at Alum Rock Park + beyond.
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